Marketing

In the business lending space, effective marketing sits at the crossroad of the right message, to the right audience at the right time, based on current market conditions. You can have the best product in the world, but if your core customer is not aware that it exists and how it can benefit them, well....... 

In our experience, even the most capable marketing departments are challenged by the nuances of the business lending space. Understanding product detail, current market trends and value proposition for various audiences requires the involvement of a subject matter expert. 

We have deep experience supporting the marketing function, including: 

• Developing an overall strategy and targeted campaigns
• Creating effective product education
• Writing marketing and social media content
• The urgency of messaging "touches"
• Identifying and reaching a target audience
• Building brand
• Engaging internal subject matter expertise 
• Knowing the changing pulse of the market
• Measuring campaign results
• Utilizing a CRM